My Eye Media: Leading the Way in Professional Quality Control for Movies and TV
August 2, 2016
Powering the Next Generation of Home Entertainment
Video experiences have come a long way since the television entered millions of living rooms more than 60 years ago. Today, instead of fumbling with antennas and knobs to bring a fuzzy picture into focus, consumers are treated to high-definition (HD) digital video portraying colors and details that would have been unimaginable in the 1950s. And the quality just keeps getting better as industry-standard pixel resolutions increase.
At My Eye Media, a postproduction facility based in Burbank, California, keeping up with higher resolutions is a business necessity. My Eye Media performs quality control on audio and video content for Hollywood studios, television networks, and online entertainment providers, many of which are now streaming and producing shows in 4K resolution for ultra-high definition TV. These content providers rely on My Eye Media to help ensure that their content meets the new technical requirements.
Quality control (QC) has always been a major competitive differentiator for My Eye Media. The company is committed to testing video files in their native resolution—not using lower-resolution proxy files, as some competitors do—to detect any anomalies. To perform this analysis, My Eye Media uses industry-standard tools such as Rohde & Schwarz DVS Clipster, Tektronix WVR8200 vectorscopes equipped with the 4K option, Archimedia Atlas media player, and Tektronix Cerify for video content analysis.
“We need to make sure that the 4K mezzanine files from which consumer content will be derived are of the utmost quality,” says My Eye Media CTO Steve Waugh. “So we set about developing exclusive workflows that enable us to work efficiently with the tremendous file sizes involved in 4K video.”